‘In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy,’ explains Pantone. ‘Sociable and spirited, the engaging nature of PANTONE 16-1546 living coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 living coral embodies our desire for playful expression.’

The annual announcement of Color of the Year seeks to provide strategic direction for the world of trend and design, reflecting the pantone color institute’s year-round work doing the same for designers and brands. ‘Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for living coral,’ comments Beatrice Eiseman, executive director of the Pantone Color Institute. ‘With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial pantone living coral hit a responsive chord.’